#AgegeBread advert: Tweeps Slam Sterling Bank’s Twitter Post On Easter Despite Apology

Sterling Bank Plc has been slammed on Twitter after its Easter message to Nigerians was considered offensive and insensitive.

The message had read, “Like Agege Bread, He rose,” with a photo showing bread and a “Happy Easter” caption.

This was considered offensive by many who wondered if Sterling Bank was equating bread with Jesus who is the reason for the Easter season.

The bank later pulled down the message from its social media pages and issued another one that said, “Blessed is the one whose transgressions are forgiven, whose sins are covered. We humbly celebrate His resurrection, the defeat of death and the hope of salvation.”

The new message was accompanied by a flyer that contained an apology which many also found offensive and insincere.

“…let the one who has never sinned cast the first stone. For our recent errors, we sincerely apologise. Forgive us in the spirit of Easter,” the bank wrote.

A Twitter user identified as @Oyoyonwa1 said, “Seriously? Let him who has not sinned cast the first stone? And this is supposed to be some kind of apology? Who approves these things?”

@dinaudoh said, “You need to overhaul your creative department as these Easter posts have been in bad taste, insensitive and rather disturbing. For a bank that claims to care to be about each customer, you shouldn’t disparage any religion or its symbols. DO BETTER!!!”

@NwaezeMma said, “Your apology is not sincere. Try it with other religion and see. Do right.”

@AdaGOkoli wrote, “If this is an apology, then it will not rise with Nigerians.”

@Moolaoye said, “Whoever told you that forgiveness is by arrogance and not by repentance. This is not a message to seek forgiveness but a message to justify! Don’t send a message that you know nothing about. #blaspehemous.”